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，详情可参考heLLoword翻译
I think there are a bunch of things happening in the traditional toy space. A, it’s never been easier to become a toy company. You can go to a city in China, just a couple of hours’ drive north of Hong Kong, called Shantou, and walk through 10 Costcos worth of a showroom of toys that a thousand different manufacturers are coming with you. And if you have a decent-sized checkbook, you can go on a walk-through and say, “I’m going to pick that one, and that one, and that one,” and buy a bunch of toys, and suddenly, you are a toy OEM. And then you have a massive amount of distribution options ahead of you, especially with the rise of e-commerce. But on this flip side, it’s never been harder to be a traditional toy company; there’s more competition than ever.
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About two and a half years ago, I spoke it out loud for the first time: I wanted to start my own brand. After that, it took me over a year to develop the concept for LEEVA. I kept coming back to tea. I saw a gap in the market. Often, beverages marketed as “wellness drinks” were full of sugar, artificial sweeteners, and caffeine. Or they tasted terrible.